
The Jersey Debate
In this 2024 Reggie Awards GOLD winning campaign, we created a brand new scratch-off ticket for the New Jersey Lottery. A scratch-off steeped in Jersey culture that celebrates our favorite breakfast meat and our love for debate. It started with a mouth-watering ticket design, joined by clear and clever OOH, in-person activations, highly shareable social content, and even a limited-time “porkified" logo.

The Jersey Debate Scratch-Off

The Jersey Debate Campaign Video

The Jersey Debate Billboard

The Jersey Debate Mobile Billboard

The Jersey Debate Social Video
