Dynamic and strategic CD with years of integrated consumer and healthcare experience in TV/video, print, digital, social, professional (B2B) and experiential platforms. Skills include creative concepting, branding, mentoring creative teams and developing communication—all in a uniquely fresh, memorable and persuasive manner.
PURE RED, Princeton, New Jersey
Creative Director | 2007 – Present
Led and mentored a team of Art Directors and Studio Artists in multiple 360 campaigns for Sanofi Consumer Health, Church & Dwight Co, Inc., and New Jersey Lottery
Clients: Allegra, Xyzal, and Nasacort OTC allergy medicines, Trojan Condoms, Rolaids Antacid, Cortizone 10 and Aspercreme topical pain relievers, Orajel and ACT Mouthwash, Abacus Health Products (CBD Medic), Arm & Hammer Laundry and Cat Litter Products, OxiClean, Hess Toy Trucks, New Jersey Lottery
ARC WORLDWIDE, New York City, New York
Senior Art Director | 2005 - 2007
Led and participated in the creation of several national ad campaigns for McNeil Consumer Healthcare
Mentored a team of Junior Art Directors and Studio Artists
Clients: Tylenol, Motrin, Mylanta, Aveeno and McDonalds
FRANKEL, Princeton, New Jersey / Greenwich, Connecticut
Art Director | 2004 - 2005
Developed full branding and identity initiatives for McNeil Consumer Healthcare, Johnson & Johnson and Kellogg’s
Clients: Tylenol, Aveeno, Kellogg’s Frosted Flakes and Cortaid
AWARDS
Gold Reggie - NJ Lottery - The Jersey Debate Scratch-Off Campaign
Gold Telly - NJ Lottery - Last Weekend :30 TV
Gold Telly - NJ Lottery - Pop Music :30 TV
Gold Telly - NJ Lottery - Jersey Cash 5 Green Ball :30 TV
Gold Telly - NJ Lottery - Pick 3 Aftermath :30 TV
EDUCATION
MERCER COLLEGE
Advertising Marketing & Design